The Ethics of Targeted Advertising

One-Sheet for SOPHIA Conversations

Adobe logo, to serve as a link to the Adobe PDF version of the transcript.

Printable one-sheet.

This one-sheet was created for the SOPHIA of Worcester County chapter by students in the Communication Law and Ethics course at Fitchburg State University. It was edited by Dr. J. J. Sylvia IV. Its creation was supported by SOPHIA and the Douglas and Isabelle Crocker Center for Civic Engagement. Students included Landon Callahan, Megan Ptak, Cameron Barry, Evan Hanson, Anthonio Garcia, Dylan Aquino, and Joey Bertolino.

Dartboard with a magnetic dart on a one-hundred dollar bill.

Targeted advertisements are used when websites and apps track the online activity of an individual and tailor advertisements for products and services that the person may have an interest in. This data collection can be done by gathering a user’s search history, web pages visited, location, and more. This now common form of advertising can be very effective in selling a product or promoting a brand. However, ethical debates surround issues such as how certain demographics will be targeted, potential privacy concerns, and the effects this practice may have on democracy. This SOPHIA one-sheet examines ethical questions about targeted advertisements.

SOPHIA is grateful to Dr. Sylvia, his students, and the Crocker Center for Civic Engagement at Fitchburg State University. 

Education as a Public Resource for Addressing American Political Polarization

Civil American, Volume 5, Article 1 (June 23, 2020).

| By Preston Stovall |

Part 1: Speaking to the Middle

I

Adobe logo, to serve as a link to the Adobe PDF version of the transcript.

Paginated PDF version.

An educated populace is crucial for a well-functioning democracy, and in the U.S. the use of pamphlets, periodicals, opinion pieces, and public letters, stretching back before the revolution, testifies to the importance that Americans place on an educated public. The use of these devices has helped keep American citizens apprised of the problems we face, and in the early Republic especially it was an important method of consensus-building.

Benjamin Rush

Benjamin Rush.

This interest found kindred expression in a general concern with education in the United States and the colonies, one that many of the founders shared: Benjamin Franklin was instrumental in the creation of what would become the University of Pennsylvania, Benjamin Rush founded both Dickinson college and what would become Franklin and Marshall College (‘Franklin’ named after Benjamin), and Thomas Jefferson worked to establish a system of schools in Virginia, from the local level up to the University of Virginia, with the aim of selecting the brightest pupils for further instruction at each stage.

These projects were animated by a sense of education as something like a public resource for the American people. As a public resource education offers individual citizens not only a path to gainful employment but also the possibility of improving our lives by developing the habits of thought and conscience that accrue through a period of prolonged engagement with the thoughts and deeds of those who came before us. And by creating such citizens American education offers, for the public, successive cohorts able to sustain the intelligent collective reflection over the shape of American society that attends our participation in this experiment in self-government.

Thinking of education as a resource for the American people highlights the importance of the principles and institutions that shape its management. For just as the principles governing (e.g.) Fish, Wildlife, and Park services for U.S. citizens are enforced by various institutional mechanisms, and these geared toward the end (in part) of allowing us to enjoy the public goods that come with resource use in wilderness areas, so are the institutions of education meant to be run by principles that enable American citizens to enjoy the personal and social benefits that come with education. And just as access to wilderness areas redounds on the health of American society and its citizens, so does access to education. This analogy suggests that if education is a resource for the American people then educators—as stewards of the use of that resource—have a duty to mind the institutional norms and mechanisms that enable the public to enjoy its benefits, just as employees of FWP have a duty to mind resource management in wilderness areas.

Thomas Jefferson.

Thomas Jefferson.

Despite its close ties to the founding of the Republic, in practice higher education, as with political representation, would remain for generations the province of the elite, however. When Jefferson speaks of the “best geniuses” that will be “raked from the rubbish annually” by the school system he proposed for Virginia (Ford 2010, 61), his candidate geniuses were white men from families wealthy enough to pay for higher education.

It is a testament to the animating ideals of the American system of government that we have gradually overcome some of the barriers obstructing the universal enjoyment of our rights to life, liberty, and the pursuit of happiness. If the development of American society is to proceed on the basis of a more thorough realization of the principles of individual liberty and collective self-government that animate our country, and if education in the United States offers both the individual benefit of personal betterment and the public good of intelligent control over the shape of our union, then it will be important that American educational institutions foster the mutual understanding that precedes collective action. For we cannot effectively work together on a common project if we do not understand what our partners want and are trying to accomplish.

II

Unfortunately, we live in a time of increasing political polarization in the United States, and this makes it harder for people to understand one another across political divides (see section III for the details). This polarization has grown sharply in the last twenty-five years. According to the Pew Research Center, in 2016 more than 50% of those identifying either as Democrat or Republican held not only an unfavorable but a very unfavorable view of the other party (Pew Research Center 2016b). By contrast, in 2014 43% of Republicans and 38% of Democrats had a very unfavorable view of the other party, and in 1994 these percentages were just 17% and 16%, respectively (Pew Research Center 2014). This growing divide is reflected in different views about what our top priorities should be (Jones 2019). There is also a rising sense that public discourse on political issues has become too divisive (Pew Research Center 2019).

This situation makes it difficult for people of different political views to talk to one another without the conversation devolving into acrimony. That in turn makes it difficult to share and improve on the ideas we have about what we are facing and what to do about it. It would thus seem that U.S. educators, qua stewards of the public resource that is education, bear a duty to intervene in this situation in ways that foster the collective understanding and self-government that I am suggesting education offers the American people.

Class in discussion outside on the campus of the University of Mississippi.

III

There are reasons to be optimistic about the possibility of such intervention. Research going back over three decades suggests that Americans share more political commitments than they realize, and that it is the vocal minorities in the wings that are driving the sense of a division. Summarizing a recent study and the associated background literature, Stevens (2019) writes (emphasis in the original):

  • Democrats and Republicans significantly overestimate how many people on the ‘other side’ hold extreme views. Typically, their estimates are roughly double the actual numbers for a given issue.
  • Greater partisanship is associated with holding more exaggerated views of one’s political opponents.
  • The Perception Gap is strongest on both “Wings” (America’s more politically partisan groups).
  • Consumption of most forms of media, including talk radio, newspapers, social media, and local news, is associated with a wider Perception Gap.
  • Education seems to increase, rather than mitigate, the Perception Gap (just as increased education has found to track with increased ideological prejudice). College education results in an especially distorted view of Republicans among liberals in particular.
  • The wider people’s Perception Gap, the more likely they are to attribute negative personal qualities (like ‘hateful’ or ‘brainwashed’) to their political opponents.

College campus.It is distressing that both college education and consumption of most forms of media today appear correlated with a greater perception gap, and this research reinforces the suspicion that we are facing a period of increasingly difficult collective action on account of a failure to understand one another. But the model mocked up here also suggests we are facing an opportunity as well. For if we share more in common than we realize, while it tends to be the vocal extremist minorities in the wings who dominate public conversation, then once we have a better understanding of where most people are located it may be that collective understanding (if not agreement) will be easier to reach than it appears right now.

My proposal in this essay is that educators make an effort to speak to the middle on politically-charged issues, and toward that end I gather together some social-scientific data and offer an interpretive gloss about how to proceed. My focus will lie on the situation on college campuses, as I believe that university educators have a particular duty to model the norms of thoughtful conversation that are needed for the development of mutual understanding. Higher education in the U.S. today has seen its own trends of increased political polarization, however, and so it will be important for the academician to address the problem as it appears within the academy as well. But if we educators can build up a bulwark of sensible people in the middle of the debate on university campuses, we might hope to more effectively intervene in the situation with the public at large.

(more…)

072: Ep68 – BC 12 – The Best of the Best or a Nice Variety of People at the Table?

Philosophy Bakes Bread radio show & podcast

Grace Cebrero.This 68th episode of the Philosophy Bakes Bread radio show and podcast is a short, breadcrumb, in which Eric Thomas Weber and Anthony Cashio invited Grace Joy Cebrero back on the show to talk about a listener’s voicemail. Grace was our guest in Episode 56 of the show, on “Inclusion and Philosophy.”

Photo of a table setting with all chairs empty, ready for a dinner party.

Photo courtesy of romanboed on Flickr, Creative Commons License.

At the end of that episode, Grace asked our listeners the following question:

Is it more important that we have “the best people” or a nice variety of people at the table? For an example, consider conferences and publishers, in terms of what they choose, include, and exclude.

We got a rich voicemail from Galen McIntosh here in Lexington, Kentucky, in response. Today’s breadcrumb is our chance to play his voicemail for everyone and to invite Grace to think with us about his interesting message. Thank you to Galen!

Listen for our “You Tell Me!” questions and for some jokes in one of our concluding segments, called “Philosophunnies.” Reach out to us on Facebook @PhilosophyBakesBread and on Twitter @PhilosophyBB; email us at philosophybakesbread@gmail.com; or call and record a voicemail that we play on the show, at 859.257.1849. Philosophy Bakes Bread is a production of the Society of Philosophers in America (SOPHIA). Check us out online at PhilosophyBakesBread.com and check out SOPHIA at PhilosophersInAmerica.com.


(18 mins)

Click here for a list of all the episodes of Philosophy Bakes Bread.

 

Subscribe to the podcast!

We’re on iTunes and Google Play, and we’ve got a regular RSS feed too!

Logo for Spotify that links to the Spotify page for Philosophy Bakes Bread.iTunes logo.Google PlayRSS logo feed icon and link.

 

 

071: Ep67 – Jane Addams and Democratic Activism

Philosophy Bakes Bread radio show & podcast

Dr. Marilyn Fischer.In this 67th episode of the Philosophy Bakes Bread radio show and podcast, Eric Thomas Weber and Anthony Cashio talk with Dr. Marilyn Fischer about “Jane Addams and Democratic Activism.” Dr. Fischer is a Professor Emerita at the University of Dayton where she specializes in political philosophy and American Pragmatism. She focuses especially on Jane Addams’s philosophy.

Jane Addams

Marilyn has a strong passion for interdisciplinary work. She is the author of several books, including Ethical Decision Making in Fundraising (2000), On Addams (2003), and in 2008, she released a co-edited volume titled Jane Addams and the Practice of Democracy.

Listen for our “You Tell Me!” questions and for some jokes in one of our concluding segments, called “Philosophunnies.” Reach out to us on Facebook @PhilosophyBakesBread and on Twitter @PhilosophyBB; email us at philosophybakesbread@gmail.com; or call and record a voicemail that we play on the show, at 859.257.1849. Philosophy Bakes Bread is a production of the Society of Philosophers in America (SOPHIA). Check us out online at PhilosophyBakesBread.com and check out SOPHIA at PhilosophersInAmerica.com.


(1 hr 2 mins)

Click here for a list of all the episodes of Philosophy Bakes Bread.

 

Subscribe to the podcast!

We’re on iTunes and Google Play, and we’ve got a regular RSS feed too!

Logo for Spotify that links to the Spotify page for Philosophy Bakes Bread.iTunes logo.Google PlayRSS logo feed icon and link.

 

 

Notes

  1. Jane Addams, Nobel Prize.
  2. Thumbnail photo of some Sudio headphones.Jane Addams Hull-House Museum.
  3. Sudio.com, a high quality headphone company, offers a 15% site-wide promotional discount if you use the code that we mention in the show (around minute 13 and a half).
  4. On mirror neurons, see Lea Winerman, “The Mind’s Mirror,” Monitor on Psychology 36, Issue 9 (October 2005).
  5. Jane Addams, Twenty Years at Hull House (New York: Signet Classics, 1961).
  6. See the “Talk Tables” related to the English as a Second Language (ESOL) page for Dayton, Ohio.
  7. David S. Meyer, “The Parkland Teens Started Something. How Can It Become a Social Movement?The Washington Post, April 13, 2018.

 

You Tell Me!

For our future “You Tell Me!” segments, Marilyn posed the following question in this episode:

“What do you think it means to be a citizen of a democracy in terms of responsibilities beyond voting?”

Let us know what you think! Via TwitterFacebookEmail, or by commenting here below.

067: Ep63 – Democracy and Public Exposure

Philosophy Bakes Bread radio show & podcast

Dr. Mark Sanders.In this 63rd episode of the Philosophy Bakes Bread radio show and podcast, Eric Thomas Weber and Anthony Cashio interview Dr. Mark Sanders on “Democracy and Public Exposure.” We ask Mark about democracy and public philosophical engagement, including some of the special projects that he runs in Charlotte, North Carolina.

Photo of a streaker at a soccer game, playing on the sillier sense of 'public exposure,' when we really mean public engagement, of course.

Mark specializes in American Pragmatism and social and political philosophy. He is very involved on campus; he is a Faculty Associate with the Center for Professional and Applied Ethics and the Faculty Co-Advisor of the Philosophy Club. Mark has recently written and published articles in Human Affairs and the Review Journal for Political Philosophy. The focus of his recent work has been on the intersection of deliberative democracy, pragmatic pluralism, and citizenship. Mark also has interests in phenomenology especially the views of French philosopher Maurice Merleau-Ponty.

Listen for our “You Tell Me!” questions and for some jokes in one of our concluding segments, called “Philosophunnies.” Reach out to us on Facebook @PhilosophyBakesBread and on Twitter @PhilosophyBB; email us at philosophybakesbread@gmail.com; or call and record a voicemail that we play on the show, at 859.257.1849. Philosophy Bakes Bread is a production of the Society of Philosophers in America (SOPHIA). Check us out online at PhilosophyBakesBread.com and check out SOPHIA at PhilosophersInAmerica.com.

(1 hr 1 mins)

 

Click here for a list of all the episodes of Philosophy Bakes Bread.

 

 

Notes

  1. Albert Camus, The Myth of Sysiphus (New York: Vintage Press, 1991).
  2. The story of Sysiphus.
  3. The New College of Florida.
  4. The Web site for Campus Compact, and the Charlotte, North Carolina Chapter.
  5. Jana Mohr Lone and Michael Burroughs, Philosophy in Education: Questioning and Dialogue in Schools (Lanham, MD: Rowman and Littlefield, 2016).
  6. Lynx Light Rail of Charlotte, NC.
  7. James Fishkin on deliberative polling and the Center for Deliberative Democracy.

 

 

You Tell Me!

For our future “You Tell Me!” segments, Mark posed the following question in this episode:

“Not to promote excessive drinking, but: Do you think that there ought to be a drinking game to go along with the Philosophy Bakes Bread podcast?”

Proposed examples: When you hear “I like that,” “Right on,” “Indeed,” Eric’s out-of-date pop-culture references, or “This is correct!”

Let us know what you think! Via TwitterFacebookEmail, or by commenting here below.